Serving up growth and impact with a satisfying digital experience
OVERVIEW
Jersey Mike’s Subs, a restaurant chain deeply committed to customer satisfaction and raising much-needed funds for local charities, sought to modernize and scale its website. Our teams collaborated to build a new site that provides white-glove service for Jersey Mike’s customers. The redesigned website can also keep up with peak demand on the company’s all-important Month of Giving in March, increasing the amount of sales and donations collected from this essential nationwide event.
SCOPE
Software Engineering, Experience Design, Solution Ownership, Quality Engineering
TECHNOLOGY
Amazon Web Services (AWS), JavaScript, Contentful CMS, Custom APIs
A website that truly serves the community
Started in 1956, Jersey Mike’s has grown from a sub shop in Point Pleasant, NJ to a nationwide brand with more than 4,000 locations open and in development. The franchise stays true to its roots, focusing on fresh ingredients, authentic recipes, and providing customers with A Sub Above.®
As Jersey Mike’s continues to expand, its website provides an essential connection with customers. Visitors rely on this digital storefront to place orders, sign up to earn rewards with the loyalty program, MyMike’s™, find nearby locations, and redeem special offers. The site also plays a pivotal role in helping the nationwide brand make a difference in its customers’ lives through Jersey Mike’s solid commitment to charitable giving and community involvement.
Legacy tech was showing its age
The previous version of JerseyMikes.com was starting to show its age and required adjustments to meet future business and technology goals. Critical features were missing from the website, like the ability to make donations, which meant that customers weren’t getting consistency between the web and mobile channels. Jersey Mike’s also wanted to reinvent its web presence with an exciting new and modern design.
When it came to efficiency, the marketing team couldn’t update the site themselves—they had to send requests to IT, which took longer and tied up valuable developer time. The fact that the website was built using older technology meant that it was costly to maintain or change.
In addition, to prepare for Jersey Mike’s biggest fundraiser of the year—Month of Giving —the company wanted to ensure a seamless donation and sales process, anticipating increased online activity during March. During the month, Jersey Mike’s locations across the country join forces with more than 200 local charities, including hospitals, youth organizations, and food banks, accepting donations. The campaign culminates with the nationwide Day of Giving, when local Jersey Mike’s owners and operators donate 100 percent of sales to local charities.
Architecting a website for future growth
During the months we spent rebuilding the site, Slalom’s technologists seamlessly embedded themselves within Jersey Mike’s IT team. Our teams traded expertise and knowledge, diligently working to co-create a flawless and friction-free experience.
The new website features mouth-watering and eye-catching videos that communicate the dynamic nature of the brand. Text syncs up perfectly with graphics, no matter the resolution, thanks to the implementation of truly responsive design. Promotions appear throughout the site, wherever they’re most relevant to customers.
The website and mobile app were brought into parity, which standardized the customer experience across platforms, ensuring consistent functionality for key features like digital orders, promo codes, and delivery options. In fact, there’s no longer a need to maintain separate APIs for the mobile app and website; it’s all powered from a single digital API, making it more efficient to implement new features.