Industries
Media & communications
![Image of Asset web 2024 industries media comms hero 02](https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-hero-02.jpg?w=1536&h=672&q=75&auto=format&fit=crop&dm=1718686155&s=4f0918d59d6ea6873dc7b719c210f56c 1536w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-hero-02.jpg?w=1200&h=525&q=100&auto=format&fit=crop&dm=1718686155&s=3e6589da574562b3c65415a02eb83cad 1200w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-hero-02.jpg?w=992&h=434&q=100&auto=format&fit=crop&dm=1718686155&s=ae1f6164aa973a91105c3569f2ff275b 992w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-hero-02.jpg?w=768&h=336&q=100&auto=format&fit=crop&dm=1718686155&s=b68bcc1a4cdbe78909e187de41e9740e 768w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-hero-02.jpg?w=576&h=252&q=100&auto=format&fit=crop&dm=1718686155&s=729f6a7709f92efd5c2adc8e68fa6c25 576w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-hero-02.jpg?w=1152&h=504&q=75&auto=format&fit=crop&dm=1718686155&s=cc02287007221d5c1e37003f446a40db 1152w)
Generative AI is fueling the next wave of customer-centric disruption, with unprecedented opportunities for those ready to innovate in communications; gaming; marketing & advertising; media & entertainment; and sports & live entertainment.
![Image of Asset web 2024 industries media comms economy 01](https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-economy-01.jpg?w=992&h=1181&q=100&auto=format&fit=crop&dm=1717452018&s=387a2bbee246f6159efadba8662c1f46 992w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-economy-01.jpg?w=768&h=915&q=100&auto=format&fit=crop&dm=1717452018&s=aa0b44c35046afe6e9d96c3baba508c0 768w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-economy-01.jpg?w=576&h=686&q=100&auto=format&fit=crop&dm=1717452018&s=1061d093f66003a4e21176c547df3d73 576w)
Compete in the attention economy
Ubiquitous connectivity and the attention economy reshape competition. Traditional models falter while new ones struggle; companies must evolve to thrive.
![Image of Asset web 2024 industries media comms advertising 01](https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-advertising-01.jpg?w=992&h=1181&q=100&auto=format&fit=crop&dm=1717452032&s=8ac5a35b6f0ec6f4255b1376864d857f 992w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-advertising-01.jpg?w=768&h=915&q=100&auto=format&fit=crop&dm=1717452032&s=a598296ca6e739017c5355c65cee3bbb 768w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-advertising-01.jpg?w=576&h=686&q=100&auto=format&fit=crop&dm=1717452032&s=3ce64174c24463a5429b5aeb3e55a098 576w)
Adapt to the advertising transformation
Amidst stricter privacy laws and cookie deprecation, adopting responsible data practices and utilizing customer data platforms, identity solutions, and data clean rooms becomes crucial for competitive advantage.
![Image of Asset web 2024 industries media comms power 01](https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-power-01.jpg?w=992&h=1181&q=100&auto=format&fit=crop&dm=1717452039&s=a880cb7dfc2f418e3be819fc5d0cd791 992w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-power-01.jpg?w=768&h=915&q=100&auto=format&fit=crop&dm=1717452039&s=87c5e9a1056fa083ae1444a89c8ec987 768w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-power-01.jpg?w=576&h=686&q=100&auto=format&fit=crop&dm=1717452039&s=6fc393e0ad956ed2623b5768967ecc66 576w)
Harness the power of AI
AI transforms the industry by enhancing human productivity, not replacing it. Organizations must identify long-term value to stand out and disrupt effectively.
![Image of Asset web 2024 industries media comms streamline 02](https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-streamline-02.jpg?w=992&h=1181&q=100&auto=format&fit=crop&dm=1718659946&s=b7d0e1445f0046eeb4861b85da852fac 992w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-streamline-02.jpg?w=768&h=915&q=100&auto=format&fit=crop&dm=1718659946&s=55ab838024263c068788d13aa74ba93f 768w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-streamline-02.jpg?w=576&h=686&q=100&auto=format&fit=crop&dm=1718659946&s=fc5b37d3d3847eef85915ca37688c6c4 576w)
Streamline the media supply chain
Centralized content production hubs promise cost savings, with studios turning to cloud technologies and AI to streamline processes and decentralize production.
![Image of Asset web 2024 industries media comms next gen 01](https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-next-gen-01.jpg?w=992&h=1181&q=100&auto=format&fit=crop&dm=1717452056&s=d43aa201573cc61fd0dca18f87e806f7 992w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-next-gen-01.jpg?w=768&h=915&q=100&auto=format&fit=crop&dm=1717452056&s=6436171958be509f8b40bac6151dcf27 768w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-next-gen-01.jpg?w=576&h=686&q=100&auto=format&fit=crop&dm=1717452056&s=c6870696e8c81a52758ae64740324a23 576w)
Deliver next-gen customer experiences
As subscription fatigue sets in, companies must innovate with bundled services, leveraging customer data platforms, enhanced attribution, and AI to offer delightful, privacy-conscious experiences.
![Image of Asset web 2024 industries media comms converge 01](https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-converge-01.jpg?w=992&h=1181&q=100&auto=format&fit=crop&dm=1717452061&s=e1d65ae8ab094c2f73aeb03e91c505a2 992w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-converge-01.jpg?w=768&h=915&q=100&auto=format&fit=crop&dm=1717452061&s=2e3d02c858ecad7101d7ea524bd9d55d 768w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-industries-media-comms-converge-01.jpg?w=576&h=686&q=100&auto=format&fit=crop&dm=1717452061&s=131794dd15a1fc6b0ab93b8528f56ca3 576w)
Enable converged connectivity
Cloud and infrastructure providers and carriers enhance user proximity, reducing risks and optimizing experiences through closer connectivity convergence.
2024 Slalom industry outlook: Media & communications
Our expertise in media & communications
As the digital transformation progresses, find new ways to create and distribute must-see content, monetize traffic, and unlock the value of first-party data.
Adapt to the convergence of screens and IP by diving deep on customer preferences and behavior. Deliver the right technology changes for player engagement and sales.
Tomorrow’s media & communications landscape
CUSTOMER SUCCESS HIGHLIGHTS
MARKETING & ADVERTISING
36%
Increase in clickthrough rate
A digital content publisher boosted engagement with more targeted promotions.
MEDIA & ENTERTAINMENT
10M
Concurrent users analyzed
A prominent streaming service built a data hub that delivers company-wide insights.
MARKETING & ADVERTISING
67%
First-time buyers
After a data transformation, Are Media’s campaigns are delivering ecommerce results.
OUR THINKING IN MEDIA & COMMUNICATIONS
Intelligent Products ensure data-driven media companies thrive
Learn how Intelligent Products are improving customer experience with powerful AI for media and communications.
![Image of Cfdcb166dec7f3d34e3f65ff833f75577dffb517](https://slalom-site.transforms.svdcdn.com/production/default/cfdcb166dec7f3d34e3f65ff833f75577dffb517.png?w=1200&h=750&q=100&auto=format&fit=crop&dm=1717540894&s=08910f166c3327aef6475c54eebe7361 1200w, https://slalom-site.transforms.svdcdn.com/production/default/cfdcb166dec7f3d34e3f65ff833f75577dffb517.png?w=992&h=620&q=100&auto=format&fit=crop&dm=1717540894&s=4fe45ff763158fae98d38f885b81fba7 992w, https://slalom-site.transforms.svdcdn.com/production/default/cfdcb166dec7f3d34e3f65ff833f75577dffb517.png?w=768&h=480&q=100&auto=format&fit=crop&dm=1717540894&s=ad0b11640e81a89100eb1df79942c926 768w, https://slalom-site.transforms.svdcdn.com/production/default/cfdcb166dec7f3d34e3f65ff833f75577dffb517.png?w=576&h=360&q=100&auto=format&fit=crop&dm=1717540894&s=1de753a1df3d7f01bb4113e31a60e44a 576w, https://slalom-site.transforms.svdcdn.com/production/default/cfdcb166dec7f3d34e3f65ff833f75577dffb517.png?w=1152&h=720&q=75&auto=format&fit=crop&dm=1717540894&s=0a8be8eace5ff97fe6b0b230ec293312 1152w)
Our Technology Partners
![Image of Asset web 2024 partners full 01](https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-partners-full-01_2024-05-29-195232_xhvx.jpg?w=1536&h=311&q=75&auto=format&fit=crop&dm=1717012352&s=aa7532301195d3cc42a5c1cc142eee87 1536w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-partners-full-01_2024-05-29-195232_xhvx.jpg?w=3072&h=622&q=75&auto=format&fit=crop&dm=1717012352&s=1ad03853ae5148bbcf99432297bffb64 3072w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-partners-full-01_2024-05-29-195232_xhvx.jpg?w=1200&h=243&q=100&auto=format&fit=crop&dm=1717012352&s=8306793739892ff9b46d92849541930c 1200w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-partners-full-01_2024-05-29-195232_xhvx.jpg?w=2400&h=486&q=75&auto=format&fit=crop&dm=1717012352&s=9d20cc1e0617e310707abf6f87933f4d 2400w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-partners-full-01_2024-05-29-195232_xhvx.jpg?w=992&h=200&q=100&auto=format&fit=crop&dm=1717012352&s=ca819428d1fda6be0158161754fc0091 992w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-partners-full-01_2024-05-29-195232_xhvx.jpg?w=1984&h=401&q=75&auto=format&fit=crop&dm=1717012352&s=4f8c120bf4be41ea1bc27d561143dbb5 1984w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-partners-full-01_2024-05-29-195232_xhvx.jpg?w=768&h=155&q=100&auto=format&fit=crop&dm=1717012352&s=4d9c48a19036836f9bcd207864e8e174 768w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-partners-full-01_2024-05-29-195232_xhvx.jpg?w=576&h=116&q=100&auto=format&fit=crop&dm=1717012352&s=93538eb64f75d051d74091304d2af5d1 576w, https://slalom-site.transforms.svdcdn.com/production/default/asset-web-2024-partners-full-01_2024-05-29-195232_xhvx.jpg?w=1152&h=233&q=75&auto=format&fit=crop&dm=1717012352&s=d516ea36dfbed345f08e6b4e0ecb2085 1152w)
The industry’s best technology partnerships
Our partnerships with over 700 of the world’s leading technology providers help us fuel innovation and sustainable growth for our customers.