Industries
Media & communications
AI is fueling the next wave of customer-centric disruption, with unprecedented opportunities for those ready to innovate in communications; gaming; marketing & advertising; media & entertainment; and sports & live entertainment.
Compete in the attention economy
Ubiquitous connectivity and the attention economy reshape competition. Traditional models falter while new ones struggle; companies must evolve to thrive.
Adapt to the advertising transformation
Amidst stricter privacy laws and cookie deprecation, adopting responsible data practices and utilizing customer data platforms, identity solutions, and data clean rooms becomes crucial for competitive advantage.
Harness the power of AI
AI transforms the industry by enhancing human productivity, not replacing it. Organizations must identify long-term value to stand out and disrupt effectively.
Streamline the media supply chain
Centralized content production hubs promise cost savings, with studios turning to cloud technologies and AI to streamline processes and decentralize production.
Deliver next-gen customer experiences
As subscription fatigue sets in, companies must innovate with bundled services, leveraging customer data platforms, enhanced attribution, and AI to offer delightful, privacy-conscious experiences.
Enable converged connectivity
Cloud and infrastructure providers and carriers enhance user proximity, reducing risks and optimizing experiences through closer connectivity convergence.
2024 Slalom industry outlook: Media & communications
Our expertise in media & communications
As the digital transformation progresses, find new ways to create and distribute must-see content, monetize traffic, and unlock the value of first-party data.
Adapt to the convergence of screens and IP by diving deep on customer preferences and behavior. Deliver the right technology changes for player engagement and sales.
Tomorrow’s media & communications landscape
CUSTOMER SUCCESS HIGHLIGHTS
MARKETING & ADVERTISING
36%
Increase in clickthrough rate
A digital content publisher boosted engagement with more targeted promotions.
MEDIA & ENTERTAINMENT
10M
Concurrent users analyzed
A prominent streaming service built a data hub that delivers company-wide insights.
MARKETING & ADVERTISING
67%
First-time buyers
After a data transformation, Are Media’s campaigns are delivering ecommerce results.
OUR THINKING IN MEDIA & COMMUNICATIONS
Intelligent Products ensure data-driven media companies thrive
Learn how Intelligent Products are improving customer experience with powerful AI for media and communications.
Our Technology Partners
The industry’s best technology partnerships
Our partnerships with over 700 of the world’s leading technology providers help us fuel innovation and sustainable growth for our customers.